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MY TABLE MAGAZINE | ISSUE NO. 107 | Feb/Mar 2012

cover story: Houston: The Next Great American Food City?

Houston has long been a city with great food, but has never been widely known as a great food city. The very question – What makes a great food city? – is loaded with potential for discourse. While there are several undisputed great food cities such as Paris, Tokyo and New York, nearly everywhere else in the developed world this question invites bitter arguments and trampled civic pride.

That handful of countries (affectionately called “Old Europe” by Donald Rumsfeld) that successfully exported their food heritage around the world typically decide this matter simply by counting their Michelin stars, using fine dining as a proxy for the level of greatness a city or region has managed to attain. In the United States, where arguably the only indigenous American regional cuisine (a contentious topic in itself, especially in Texas) is found in New Orleans and has not yet made much of a worldwide impact, the question is stickier.

The United States only recently received attention from Michelin, only to see the guide soon drop coverage of Las Vegas and Los Angeles to focus solely on New York City, San Francisco and Chicago, making the criteria for food-city greatness wide open to interpretation.

In 2009 Dana Cowin of Food & Wine magazine went as far as to codify the criteria for great food cities using seven factors – which, curiously, did not include ethnic diversity – in a flawed attempt to gauge how closely an American city can approximate Manhattan. (It’s no secret that most national food writers and editors regard Manhattan as the center of the universe.) That attempt never gained much traction, and today there are still no widely accepted criteria for what constitutes a great American food city.

In fact, such consensus may never be reached. While the numerous criteria used to evaluate the level of food culture in major metropolitan areas – regional heritage, ethnic diversity, street food, educated eaters, great markets, committed artisans, destination dining – are valid and useful, very few cities reach universal heights in every category. What is universal is that the tipping point comes when food becomes one of the central pillars to the urban cultural identity and becomes inseparable from how residents view their cities.

Neither the national media nor the abundance of Michelin stars, Zagat scores or James Beard Awards can predict the emergence of the next great American food city with any more accuracy than economists attempting to predict the next recession. The definitive story of the next great American food city can only be written after it happens, when the impact of an emergent food culture on its immediate region and the world is clearly visible and the ascent to the peak is nearly complete. The trajectory of where the city is going and ways in which it continues to evolve matters much more than precise assessment of where it stands at any point in time.

Those of us who call Houston our home have likely experienced life in a city that has potential for just such an ascent. We may even have played a small role in giving Houston the resources to emerge as the Next Great American Food City.

A long-time Houston resident and eater, I have spent the last five years obsessively seeking a lifetime’s worth of singular food experiences, as if I am running out of time. I am by no means finished, and many destinations continue to elude me. But I’ve managed to eat my way through the best restaurants – high and low – in Paris, Copenhagen, Kyoto, Osaka, Sydney, London, San Francisco, New York and many others. The richness of the food culture in some of these cities, most notably Tokyo, has affected me so completely that I think almost daily about returning. And yet the most surprising thing I have learned in my travels is how much I yearn for Houston at the end of each trip.

Over the years, the extent of cultural cross-pollination has become an integral part of Houston and an essential part of what I look for in other great food cities. As a Houstonian, this is the primary lens through which I define a credible great food city – a place with capacity to continue to absorb other cultures, evolve and make them its own.

I believe the defining characteristic for a great food city is how it’s perceived through the eyes of the eaters – a measure of how much the city draws you back. My draw to Houston goes far beyond the reach of comfort food every one of us considers essential. Like any Houstonian, I make Tex-Mex a priority the moment of I set foot on Texas soil. But what I really look forward to is the wild patchwork quilt of ethnic cuisine and bold palette of flavors I have within easy reach in Houston. Such complexity is not easily replicated in many American cities.

In Houston, perhaps more so than anywhere else, immigrant food culture becomes entwined in city life in ways that casual visitors and national media cannot easily see. This is the Houston I know: Pupusas share the menu with banh mi and pho in a restaurant near my home in Southwest Houston. An Ethiopian place is next door, with an Israeli-owned coffee shop a few doors down, followed by a tortilleria and a birreria. An old family-owned Korean restaurant is a few bleak shopping centers away. Boiled New York-style bagels, the best posole in the city, Salvadoran-and Mexico City-style tamales, Honduran baleadas (folded and filled tortillas), Oaxacan moles, schmaltz herring, Cajun-style fried chicken, a barbacoa truck, goat brain masala, along with Lebanese, Russian and Turkish grocers are within a two-mile radius.

Driving an extra five minutes, I find myself in the Little India district on Hillcroft near Highway 59 among dozens of restaurants specializing not only in the regional cuisine of India and Pakistan, but also Persia and Lebanon. Another 10 minutes and I am in one of the largest Chinatowns in America, with massive football field-sized grocery stores and scores of Vietnamese, Chinese and Korean restaurants – more than 100 dedicated to pho alone.

Houston’ s most credible claim as a great food city in America is the city’s ability to absorb multiple immigrant cultures and weave them into the fabric of the city in a way that so many other cities in the U.S. simply cannot. New York, where immigrant life is much less central and immersive today than it was in decades past, is large enough to boast an even wider spectrum of cultures, but does not integrate immigrants quite as readily or make access to global cuisine quite as easily accessible to its residents. Houston, which relies on cars for transportation and grows without regard for zoning, expands like a great coral reef of cultures – and this aspect of city life has only began to shape the food culture of the city that sits at the crossroads of Texas, Louisiana and Latin America and serves as a major port to the rest of the world.

Rapidly growing immigrant communities have defined the greatest strength in Houston’s food landscape for the last several decades, but a more recent catalyst for their deep integration into the city at large emerged relatively recently as Houston diners began to seek out new experiences.

The rapid rise in the level of interest in food in the U.S. in the last 10 years is at this point well documented as diners around the country become more interested in food initially through TV shows like Cook’s Tour, No Reservations, Bizarre Eats and Iron Chef. In Houston, this new breed of eaters found themselves within minutes of dozens of ethnic eateries and markets, allowing intrepid eaters to explore the world without buying a plane ticket. A tight-knit dining community soon formed around Internet messaging boards and social media sites, growing the web work of committed eaters who take food seriously from hundreds to thousands.

In the last five years this new obsessive breed of eaters, such as the Houston Chowhounds (houstonchowhounds.com), began to have a measurable impact on food culture in the city. Small restaurant outings have given life to highly organized “crawls” through Chinatown, Hispanic neighborhoods, barbecue outposts throughout Central Texas and even guided tours through commercial oyster operations on the Gulf Coast. In 2011 a team of smoked-meat obsessives began mapping out every barbecue joint in Houston just to find undiscovered gems. Chinatown is most likely the next target.

Houston has long been underreported by national media, and so wildly popular cooking contests (who needs TV networks anyway?) organized by grassroots efforts soon followed in 2009 and 2010, putting some of the best chefs in Houston in gladiator-style competitions – “throw-downs” – in front of their most committed fans.

In 2010 and 2011 the momentum transitioned into progressive pop-up restaurants and one-off dinners staged by renegade unemployed chefs who’d rather work on their own terms than receive a steady paycheck from restaurants where menus seem to be frozen in time. The response from Houston diners has been intense, with diners going as far as to line up for hours in the scorching sun to get their tickets. After seeing the enthusiastic response from our dining community first-hand Terrence Gallivan, a visiting chef at a Just August pop-up restaurant in Houston in 2010, decided to leave NYC for good and make Houston his new home.

Last year I was startled to see a few empty seats at an Omnivore dinner in New York with two white-hot chefs from the international gastronomic circuit, Carlo Mirarchi of Roberta’s in Brooklyn and Giovanni Passerini of Rino in Paris. Another dinner, in the Bay Area with two of the world’s best chefs, David Kinch of Manresa in Los Gatos and Dan Hunter of Royal Mail in Australia (much loved by Anthony Bourdain, which should have added the necessary populist appeal) was well attended, but tickets were rather easy to come by.

Meanwhile in Houston? Seats at pop-up dinners in offbeat locations (e.g. bars, farms, a photo studio) organized by the most promising local chefs often sell out as fast as U2 tickets. Canceled reservations are filled on Twitter, with seats never staying open for long.

The relationship the young generation of chefs is beginning to forge with their diners in Houston is unprecedented anywhere in the U.S., except perhaps in Miami, where local eaters stage experimental Cobaya dinners that allow chefs to treat them as guinea pigs for new dishes and cooking techniques.

In Houston, this relationship goes even further. You are as likely to find diners in the dining room, as you are in the kitchen, where they volunteer to help prep and wash dishes in exchange for an opportunity to learn and observe. In 2011, Houston reached another unlikely milestone: a collaborative dinner between a James Beard-nominated chef (Randy Rucker) and a gifted home cook (David Leftwich) who has never spent a day in a professional kitchen.

With even the most pedestrian restaurants in Houston jumping on the bandwagon to peddle special dinners, the fever pitch of pop-ups had subsided a bit by the end of 2011, but the conclusion remains the same: Demand for more innovation in restaurants far outstrips the supply in Houston.

In many regards 2011 was a year when Houston made a major push forward to become a well-balanced food city. The opening of Revival Market in the Heights was especially remarkable, going far beyond “local” by pairing one of the few farmers in U.S. who raises the still-rare mangalitsa hogs (Morgan Weber) with one of the city’s most talented chefs (Ryan Pera) and premiere charcuterie markers (Adam Garcia) in Houston. The results were often transcendent, producing some of the finest cured meats I’ve ever tasted, among many other housemade products.

Farmers’ markets increased their supply of incredible produce grown in the Houston area and continued to multiply around the city. New food artisans – e.g. Pola Artisan Cheeses, Fat Cat Creamery, Araya Artisan Chocolate – and coffee roasters emerged, while many others expanded their operations, continuing to grow even in a slow economy. Three years ago the Houston area had one craft brewery, Saint Arnold; today there are at least six craft breweries either in business or currently building out, and several more have been announced.

Even food trucks, which will always play a limited role in Houston dining due to the realities of our climate, stepped up their game.

Unfortunately the biggest news in the restaurant world in 2011 wasn’t about exciting openings, but the large number of talented chefs out of restaurant kitchens. Some – Seth Siegel-Gardner, Randy Rucker, Chris Shepherd and Justin Yu – stayed off the market intentionally to prepare to open their own restaurants in 2012. Others, such as Michael Kramer, L.J. Wiley, Justin Basye, Olivier Ciesielski and Plinio Sandalio either departed from kitchens for less obvious reasons or left Houston entirely.

The surplus of talent on the street is perplexing, considering that fine dining was one of the only areas where Houston took a major step backwards 2011, with many established upscale restaurants becoming increasingly inconsistent and stagnant. Going into 2012 the city continues to lack true destination dining, an absence that has plagued Houston for many years and is, in my view, the chief reason the fourth largest city in America receives disproportionally little national attention. Despite a number of nominations, no Houston chef has won the James Beard Award since Robert Del Grande did so 20 years ago.

The Southwest region of James Beard Awards is notoriously gerrymandered to include not only random states like Colorado, but also Las Vegas, yet there are other reasons for lack of recognition for Houston chefs. Away from the watchful eye of national media and Michelin inspectors, high-end kitchens in Houston do a poor job of cultivating young talent. Most tellingly, only four Houston chefs have been named to the highly prescient list of Best New Chefs by Food & Wine magazine in the last 25 years – Michael Cordúa (1994), Monica Pope (1996), Scott Tycer (2003) and Bryan Caswell (2009) – and few of them cooked significantly better in 2011 than the year they were named. Contrast this with names like Thomas Keller (1988), Grant Achatz (2002) and Laurent Gras (2002); each was only getting started when they were named Best New Chefs.

The trouble with upscale dining in Houston comes down to lack of upward mobility. Good restaurants fail to become great restaurants and ultimately never reach the level of cooking required to become true dining destinations that draw diners from beyond the Houston region. Without established chefs willing to invest time and resources into uncompromising kitchens that cook at the very highest level, Houston restaurants rarely generate the sort of young talent that ends up one day challenging their mentors.

Expressed in Michelin nomenclature – 1-star restaurants being best in their category, 2-star restaurants worth a detour and 3-star restaurants worth buying a plane ticket – Houston has no 2- or 3-star restaurants and only a handful of restaurants that consistently execute at the level necessary to attain 1-star Michelin rating.

Unconvinced? Until December 2011 only a single Houston chef (Randy Rucker) received a 4-star review for his work at the Rainbow Lodge by the Chronicle’s Alison Cook in nearly 10 years. The restaurant dropped to 2 stars shortly after Rucker left to open his own restaurant in Tomball.

At the root of this problem is Houston’s relative isolation from the rest of the country. Houston has a number of established chefs with more than enough talent to run a destination-worthy restaurant, but without a single restaurant in Texas, or even the Southwest, setting the bar as high as French Laundry, Jean Georges or Le Bernardin, there is no viable competition to push them forward.

Gone are the days when the most notable chef in Houston, Robert Del Grande, was competing with his equally ambitious Dallas peers, Dean Fearing and Stephan Pyles. Today Del Grande plays the role of restaurateur more so than a chef who continues to refine his cooking (though not without flashes of brilliance), and his kitchen is hardly the source of the brightest talent in Houston. The next generation of Houston’s best chefs isn’t far behind. Scott Tycer gave up on cooking entirely after failing to deliver on the ambitious premise of Textile, while Monica Pope oscillates between indifferent and inspired with T’afia.

Between Marco Wiles, Anita Jaisinghani and especially Hugo Ortega, Houston has plenty of good restaurants where you can get a great meal, but consistency issues sometimes prevent them from being truly great restaurants worthy of national acclaim. And yet none of this means Houston diners have no reason to expect rapid, dramatic changes in the restaurant landscape in the next several years.

In 2011, serious eaters who travel in search of exceptional restaurant experiences have begun to share the same conclusion – there has never been a better time to eat in the United States than today. Destination restaurants at every conceivable price point are beginning to appear all around the country, often far from major cities that historically attracted the best cooks in the country.

Today you are likely to find the most interesting cooking in flyover country in tiny remote towns like Chilhowe, VA (Townhouse), rough corners of Brooklyn (Roberta’s), college towns like Princeton, NJ (Elements) and regional hubs like Charleston (Husk), Pittsburgh (Notion) and Kansas City (Bluestem). Within the next five years, much of the United States population will be within a four-hour drive of at least one exceptional restaurant, changing the dining dynamic in this country for many years to come.

One of the reasons behind this trend is the evolution of a new breed of eaters who are knowledgeable and motivated enough to make better decisions, each with an ability to influence at least 10 more casual diners. These diners create a potent dining landscape where ambitious chefs are encouraged to push further.

But an equally significant factor is the emergence of a young generation of chefs who increasingly look beyond geographical confines and engage with their peers across the world, allowing techniques, culinary influences and knowledge to rapidly reach previously isolated corners of United States. These chefs are much more likely to set higher standards than what’s normally found in their hometowns. They compete on the world stage, not merely the local stage. Many go on to work abroad, bringing home a sense for just how far food and the dining experience can really be pushed.

In the last few years young Houston chefs who chose this path have earned experience in some of the best restaurants in the world have and started to return home, making Houston a thrilling place to eat even without permanent kitchens of their own. Consider the pedigree of Houston natives Justin Yu and Seth Siegel-Gardner (two of three chefs who anchored the exceptional pop-up dinners called Just August in 2010): Fat Duck, Ubuntu, Viajante, Gordon Ramsay, In De Wulf, AOC, Geranium and others across the United States, United Kingdom, Belgium and Denmark. An even younger generation of cooks is already leaving Houston to gain experience in the best restaurants in this country and around the world, promising to reload the talent pool three to five years from now.

Restaurants slated to open in 2012 in Houston make this year one of the most exciting on record. In addition to Ryan Hildebrand’s Triniti restaurant, which opened in the last days of 2011, Justin Yu will open Oxheart in the warehouse district east of downtown to continue to develop his brand of vegetable-centric cooking focused on Gulf Coast ingredients. The restaurant will feature a bar-raising bread program developed by Yu’s wife and partner Karen Man, who honed her skills at Bouchon and French Laundry. The partnership of Siegel-Gardner and Gallivan of Pilot Light Restaurant Group continues to look for a restaurant location and is likely to find a home sometime in 2012.

Equally promising are the restaurants from two chefs who did some of the best cooking in Houston in the last three years – Chris Shepherd and Randy Rucker. Shepherd, perhaps the chef who most embodies Houston in every dish and was already drifting far from the Spanish concept of Catalan, will open Underbelly (on Westheimer near Montrose) to further explore his fascination with Houston’s multi-cultural food landscape and interest in butchering.

Rucker, who earned a James Beard Award nomination for his elevated Gulf Coast cuisine, will raise his game with Restaurant Conāt in the Museum District. The most memorable touches from his work at Bootsie’s in Tomball: raw Gulf Coast bycatch preparations, house-made katsuobushi (dried and shaved fish) made from caught-in-the-Gulf tuna, fresh whole fried bullfrogs and transcendent pies. (Why? Because we really like pie around these parts, especially to conclude our 14-course tasting menus.)

If the 2012 crop of restaurants reaches its full potential, these chefs stand to become the major catalysts of change in the dining landscape in Houston in the next decade. It’s only a matter of time.

It’s far too early to pronounce Houston the next great American food city and prudent to temper expectations, if for no other reason than much of the interesting cooking in 2011 was done underground. Beyond its natural strengths in ethnic diversity, an ever-more-expectant dining-out community and a unique position as a regional hub, the word that defines Houston best in 2012 is “potential.”

Renegade spirit and sense of opportunity is what anchors Houston food culture today. National media ignores the city? We’ll stage our own, all-local events. Established restaurants turn out mediocre food? Fearless young chefs quit their jobs and throw DIY dinners, selling out in minutes. Top Chef comes to audition in Houston? Houston chefs flip them the bird, with almost no one showing up to the audition – we’re too busy building a new food culture here to bother with such reality-show nonsense.

Chefs at venerable restaurants may have allowed themselves to stand still, but being a serious eater in Houston has been a thrill in the last three years. It will be some time before the new crop of restaurants opens, even more time before they make a dent in the business for the old guard establishments.

Speaking of old guard: If you want a preview of what can happen when the stars align, revisit Tony’s where 20-something chef Grant Gordon is already changing the game and just earned a four-star review in the Chronicle in December. When it happens, expect a sudden renaissance across the entire spectrum of restaurants, high and low.

For now, we get to enjoy the best part of any city emerging as a great food destination – the ride to the top.

This article appears in the February-March 2012 issue of My Table magazine, now on newsstands or available digitally.

by Misha Govshteyn | Feb/Mar 2012 | issue no. 107

Also in this issue of My Table Magazine | now on newstands

On the Cover

ON THE COVER:  This issue marks the third cover that designer/artist Jennifer Blanco has created for My Table magazine. The busy and multi-talented Blanco designed this website (my-table.com) last year and was the graphic designer for The Ultimate Food Lover’s Guide to Houston, which we published in November. She also designs logos, invitations and advertisements and is the proud owner of several vintage printing presses. You can see more of her work at spindletopdesign.com.